Importance of a BIO or Business Profile
A well written BIO, Career Profile or ‘About Us’ page is useful for a variety of reasons, but is critically important as an online marketing tool.
The primary purpose of these documents is to connect with people by describing who you are, what you do and what you stand for. A well written BIO can deliver some great benefits. It can attract more of the right people to your website or blog post, differentiate you from competitors, build trust and enhance reputation.
Our clients typically use our BIO writing services for the following;
- ABOUT US pages> We showcase your business in a way that will attract and hold the attention of web surfers
- KEY STAFF BIO’s> Short biographies that clearly describe the skill, experience of achievements of your key staff members>
- MEDIA SOCIAL SITES> Professionally written LinkedIn and Facebook summaries
- RESUME PROFILES> Career Profile Summaries that will depict you in the best possible light
- GENERAL BUSINESS PURPOSES> Short form career summaries that can be used for business presentations or marketing materfials.
We have helped tradesmen, healthcare practitioners, builders, architects and numerous other small businesses to write personal BIO’s and business profiles.
If you need someone who can write a compelling BIO or ‘ABOUT US’ page, so that clients will connect with you and enhance your online profile, then call us today on 1300 669 688.
John K, Pilot (Gold Coast) – Marketing BIO
“Thanks for all your efforts. The final BIO looks great.”
Patricia W, Life Coach & Healer (Hunter Valley) – Web Page BIO
“Thank you for writing my website bio, am very happy with the result.
I didn’t know where to start, but you made it easy.”
Lorenzo B, Plumber (Macquarie Park) – About Us Page
“Thanks for the write up. You captured everything perfectly.”
Writing a BIO
Whether writing a personal BIO or a company profile for a website ‘About Us’ page, the key challenge is to make sure that copy is appropriate to your needs and is tailored to your audience. Important things to consider are;
- Appropriate Length>
- Use of 1st or 3rd person?>
- How Much Detail?>
- Include personal information or humour?>
- Include education, awards or affiliations?>
We can help by addressing these and other questions to structure a solution that meets your personal or professional needs.
Below we provide a sample of a Before and After web page BIO which we reworked for a client who ran his own business as a personal trainer and was looking to better connect with his online customers.
Let us help you to draft a professional BIO that is engaging, strikes the right tone and presents you, your staff or your business in a way that will build trust, attract the right clients and enhance your social or professional profile.
‘ABOUT US’ Sample
Below we provide a sample of a Before and After ‘ABOUT US’ page which we reworked for a client who ran his own plumbing business and was looking to enhance his online profile.
Let us write (or re-write) your ‘ABOUT US’ page to make it more engaging and strike the right tone with your customers. We will present you, your staff or your business in a way that will build trust, attract the right clients and enhance your social or professional profile.
Call Absolute Resume on 1300 669 688 for a free no obligation chat to discuss any of the above
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